Skip to content WordPress Designer on Upwork
WordPress Designer Who Builds
Sites That Actually Convert
Most clients don't come to me saying "I need a WordPress designer." They come saying "my website looks outdated," or "visitors leave without contacting us," or "our competitor's site looks professional and ours looks like a template." The word they're really looking for is credibility. Their website doesn't feel trustworthy enough to make someone fill out a form, book a call, or enter a credit card number. That's a design problem with a measurable business impact.
I'm a WordPress designer who also happens to be a developer with a BS in Computer Science. The sites I design aren't just visually appealing — they load in under 2 seconds, work perfectly on every screen size, and the code underneath is clean enough for Google to crawl efficiently. Design decisions are informed by how WordPress renders pages, how Elementor handles breakpoints, and how speed is affected by every visual element.
400+ projects on Upwork. 99% job success. Top Rated badge. Business sites, e-commerce stores, membership platforms, directory sites. Every design is custom. Zero templates recycled between clients.
400+
Completed Projects
99%
Job Success
Top Rated
Upwork Badge
$100K+
Earned
0
Recycled Templates
Philosophy
My Approach as a WordPress Designer
Two types of designers exist — aesthetics-first (beautiful, slow, confusing) and function-first (fast, generic, forgettable). I sit in the middle. Every decision passes three filters: looks professional, guides toward action, loads fast.
Conversion-First Design
Clear visual hierarchy: the most important element (CTA or headline) gets the most prominence. Secondary information supports without competing. Whitespace isn't wasted — it's breathing room that makes important elements stand out. A WordPress designer who doesn't understand conversion is an artist, not a business tool.
Mobile-First Thinking
59% of web traffic is mobile. I design for phones first, then scale up. Not just resizing — different layout thinking: single-column, thumb-friendly targets, shorter paragraphs, compressed hierarchy. An Elementor design stunning on 27 inches but requiring pinching on iPhone has failed the majority.
Speed-Conscious Aesthetics
Every visual element has a performance cost. 4MB hero video = +3 seconds. I achieve visual impact through CSS effects, SVG graphics, optimized WebP, and strategic animation. Sites that look premium, load under 2 seconds. My speed optimization knowledge directly informs design choices.
Services
What a WordPress Designer Does — Services I Provide
Complete Website Design
Full WordPress design from blank canvas. Brand guidelines (or create basic ones), wireframes, Elementor on Astra Pro, responsive, fast, conversion-optimized. Every page custom. No two clients get the same layout.
Website Redesign
WooCommerce Store Design
Product pages, category layouts, cart, checkout — beyond default templates. Product cards highlighting right info, effective filtering, checkout flows minimizing abandonment. E-commerce design where every abandoned cart is measurable lost revenue.
Membership & LMS Design
Member dashboards, course catalogs, lesson layouts, login pages. Default plugin designs look generic. Custom designs make your platform feel premium — directly affecting retention and willingness to pay.
Landing Page Design
Single-purpose pages for one action: sign up, book, purchase, download. Strict conversion principles: one message, one CTA, social proof, urgency, zero navigation distractions. For ad campaigns, launches, and lead gen funnels.
Tools
The Design Stack — Tools I Use and Why
Every tool chosen for a specific reason. No bloat. No redundancy.
Elementor Pro
Primary page builder. Pixel-level control on every breakpoint. Theme Builder, Popup Builder, Form Builder, WooCommerce Builder. 400+ sites built — I know which features deliver and which create complexity.
Astra Pro
Lightest WordPress theme: under 50KB. Typography, color palette, header/footer framework, WooCommerce integration. Tested GeneratePress, Kadence, OceanWP — Astra + Elementor remains the best balance of design control and speed.
Figma (When Required)
For clients needing approval before development. Key page mockups for review, then built in Elementor. Most clients skip Figma and work directly in Elementor — faster, more cost-effective because design and development happen simultaneously.
Color & Typography Systems
Global design tokens in Elementor Site Settings: primary, secondary, accent, text, background colors + heading/body font pairings. Every element references globals. Change one setting, entire site updates. No page-by-page drift.
Process
How I Work as a WordPress Designer — 5 Steps
1
Discovery & Brand Assessment
Understand your business, audience, competitors. What makes you different? Who are your customers? What action do they take? Review brand materials, audit 3-5 competitors, document design direction. 1-2 days. Prevents the expensive mistake of designing something beautiful that doesn't fit your market.
2
Wireframe & Layout Planning
Page structure before visual design. Homepage sections, navigation flow, CTA placement, content hierarchy. For complex sites (WooCommerce, membership, directory), wireframes map the complete journey from landing to conversion. Review and approve structure before visuals begin.
3
4
Revision & Refinement
2-3 rounds included. Present design, receive feedback, refine. "The headline should be larger" works better than "it needs more pop." I guide the feedback process toward the business goal, not just personal preference. Most projects finalize in 2 rounds.
5
SEO & Performance Integration
Before launch: on-page SEO (meta titles, descriptions, headings, alt text), speed optimization (compression, caching, lazy loading), mobile testing across devices, accessibility checks. Design is only finished when it performs as well as it looks.
Portfolio
WordPress Designer Portfolio — Selected Projects
Travel Agency (2+ Year Client)
200+ pages150+ keywords1.6-2.0s speed
Custom post types for destinations and properties. Design evolved over 2 years from basic business site to comprehensive travel platform. Consistent brand across 200+ pages. Custom property cards, destination pages, booking CTAs.
Full Case Study Medical Spa (Florida)
+180% bookings1.4s speed78% mobile traffic
Complete redesign. Premium aesthetic matching luxury brand. Custom service pages, booking integration, before/after gallery, team bios. Mobile-first because 78% of traffic is mobile.
Full Case Study E-Commerce Store (Australia)
74% → 41% cart abandon$47K in 90 days200+ products
WooCommerce with custom product cards, filtering, single-page checkout. Removed unnecessary fields, added trust badges, thumb-friendly mobile checkout. Cart abandonment cut nearly in half.
Full Case Study Law Firm (Canada)
Wix → WordPress5.2s → 1.9sNavy + gold brand
Migrated from Wix. Professional aesthetic: navy/gold palette, serif headings, clean layout. Practice area pages with attorney profiles, case results, consultation CTAs. Speed improved 63%.
Full Case Study Full portfolio · Client reviews. Every project designed and developed by me personally. Security built into every design. Hiring checklist for designer-developers.
Why Both
Designer vs Developer — Why You Want Both
Most freelancers are one or the other. Hiring separately means two people, two timelines, and a handoff where details get lost.
Designer Only
Developer Only
Functional site. Everything works, forms submit, pages load. But generic visuals — the developer chose the fastest path, not the best-looking one. Functions but doesn't inspire visitor confidence.
Designer + Developer (Me)
The Elementor design IS the website. No handoff, no interpretation gap, no "it looked different in the mockup." Image sizes balanced for quality + speed. CSS transforms instead of JavaScript. Layouts rendering correctly across browsers. Plus SEO: heading hierarchy, internal linking, schema, featured snippet layouts. Pretty pages that rank.
Pricing
How Much Does a WordPress Designer Charge in 2026?
| Project Type | Price Range | Timeline | What's Included |
|---|---|---|---|
| Business Website (5-10 pages) | $1,000 - $2,500 | 1-2 weeks | Custom design, responsive, SEO-ready, speed optimized |
| Business Website (10-20 pages) | $2,500 - $5,000 | 2-4 weeks | + additional page designs, content strategy |
| WooCommerce Store Design | $2,000 - $5,000 | 2-4 weeks | Product pages, checkout, cart, categories |
| Website Redesign | $1,000 - $3,000 | 1-3 weeks | Updated design, existing content, SEO preserved |
| Landing Page Design | $300 - $800 | 2-5 days | Single page, conversion-optimized, A/B ready |
| Membership/LMS Design | $1,500 - $5,000 | 2-5 weeks | Dashboards, course layouts, login/registration |
| Design + Maintenance | $100 - $200/mo | Monthly | Content updates, design tweaks, speed monitoring |
What's always included — and what's not
Included: responsive design, Elementor + Astra setup, basic on-page SEO, image optimization, 14 days post-launch support. Not included: content writing (you provide or I recommend copywriters), photography (stock included, custom separate), logo design (I work with your existing logo or recommend branding specialists). Full pricing: WordPress website cost page.
Design Principles
What Separates Good Design from Great Design
After designing 400+ sites, the patterns that separate sites that convert from sites that just look nice.
Visual Hierarchy Controls Attention
Hero headline = largest text. CTA button = accent color appearing nowhere else. Supporting info = smaller, muted. Without deliberate hierarchy, visitors scan randomly, miss the key message, and leave.
Whitespace Builds Trust
Cramped = cheap. Premium brands use generous spacing. Compare Apple to budget electronics. Similar information, completely different perception. Strategic whitespace: more around CTAs, between sections, around testimonials.
Consistency Creates Professionalism
Same heading sizes, button styles, spacing on every page. Homepage to service page to contact should feel unified. Global design tokens: one font system, one color system, applied everywhere. No page-by-page styling drift.
Typography Carries 90% of the Message
One heading + one body font. Type scale for H1-H6 and body. Contrast ratios meeting WCAG standards. Good typography is invisible. Bad typography makes visitors uncomfortable without knowing why.
FAQ
Frequently Asked Questions About Hiring a WordPress Designer
How much does a WordPress designer charge?
Custom design from $1,000 for 5-10 pages. WooCommerce: $2,000-$5,000. Landing pages from $300. Full pricing on the WordPress website cost page.
Do you design in Figma first or directly in WordPress?
Directly in Elementor for most projects — faster, real responsive design from day one. Figma available for clients needing approval before development, at additional cost.
Can you match an existing brand design?
Yes. Brand guidelines, logo, colors, fonts applied consistently across the entire site. If you don't have formal guidelines, I create a basic brand system as part of the process.
How many revisions are included?
2-3 rounds per project. Most finalize in 2 because discovery aligns expectations early. Additional rounds billed hourly.
Will my site be mobile-friendly?
Every site is mobile-first. Tested across Chrome, Safari, Firefox, Edge on iPhone, Android, iPad, and desktop. Elementor breakpoints configured for all standard screen sizes.
Do you also handle SEO and development?
Yes. Design, development, and SEO in one workflow. Eliminates handoff problems. For deeper SEO: audits, link building, ongoing management.
What if I need changes after launch?
14 days post-launch support included. Then maintenance plans from $100/month for tweaks, content updates, speed monitoring. Larger changes quoted separately.
Can you redesign without losing SEO rankings?
Yes. URLs, meta data, internal links, schema preserved. Visual layer changes, SEO foundation stays intact. For redesign + migration, both coordinated simultaneously.
Get Started
Ready to Work with a WordPress Designer Who Understands Business?
Design should make your business money. If your site looks outdated, converts poorly, or doesn't represent the quality of your service — a redesign pays for itself in leads and sales.
Send me a message on Upwork with your current URL (or describe what you need for a new build). I'll review it, identify the 3 biggest design improvements that would impact your conversions, and give you a fixed-price quote within 24 hours.
